Exploring factors influencing impulse buying in live streaming shopping : a stimulus-organism-response (SOR) perspective
Shu-Chiung Lin, Hsiao-Ting Tseng, Farid Shirazi, Nick Hajli and Pei-Tzu Tsai
| Year of publication: |
2023
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|---|---|
| Authors: | Lin, Shu-Chiung ; Tseng, Hsiao-Ting ; Shirazi, Farid ; Hajli, Nick ; Tsai, Pei-Tzu |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 6, p. 1383-1403
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| Subject: | E-commerce | Impulsive buying | Influencer economy | Live streaming | Online streamer | SOR theory | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-12-2021-0903 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014286055