Exploring fantasy sports and its fan base from a CRM perspective
Amber A. Smith and David P. Synowka; Alan D. Smith
| Year of publication: |
2010
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|---|---|
| Authors: | Smith, Amber A. ; Synowka, David P. ; Smith, Alan D. |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 22711314. - Vol. 4.2010, 1/2, p. 103-142
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009883465