Exploring franchisor franchisee relationship : building a predictive model of franchisee performance
Anil Saraogi
| Year of publication: |
2009
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|---|---|
| Authors: | Saraogi, Anil |
| Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 13.2009, 1, p. 31-58
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| Subject: | Franchising | Marketingkooperation | Marketing cooperation | Einzelhandel | Retail trade | Unternehmenswachstum | Firm growth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003840048