Exploring group-buying platforms for restaurant revenue management
Cindy Yoonjoung Heo (Ecole hôtelière de Lausanne, HES-SO/University of Applied Sciences Western Switzerland, Lausanne, Switzerland)
| Year of publication: |
2016
|
|---|---|
| Authors: | Heo, Cindy Yoonjoung |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 52.2016, p. 154-159
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| Subject: | Group buying | Social commerce | Restaurant revenue management | Distribution channel | Revenue-Management | Revenue management | Gastronomie | Restaurant industry | Vertriebsweg | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2015.07.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442859