Exploring knowledge value creation practices : an interpretive case study

The gaining popularity of Knowledge Management (KM) has been reinforced by the quest for innovation and value creation. Value creation is grounded in the appropriate combination of human networks, social capital, intellectual capital, and technology assets, facilitated by a culture of change. It is indicated that the future of KM tends to focus on the study of the impact on people in terms of value or knowledge value creation. Because of this, the positive relationship between KM and value creation has been discussed extensively in the literature. However, the majority of the studies on knowledge value creation have been widely undertaken to highlight several case studies demonstrating success in developed countries, whilst very few studies have been done in the cultural context of developing countries. These studies in developing economies have identified several distinctive features, in particular socio-cultural factors that have an important role and influence in KM practices. A call has been made for further research to explore KM in different organisational and cultural contexts in developing economies. Thailand is an example of a developing country where a number of distinctive socio-cultural features have been identified. It therefore represents an interesting case to conduct a study on the influence of these cultural features on KM practices within an organisational context. The objective of this empirical study is to explore knowledge value creation practices in a Thai organisation. The research adopts an interpretive stance and employs a case study approach involving multiple data collection methods. It is based on the researcher's personal expertise and close involvement in the selected case study organisation for over a decade. The study characterises Thai distinctive culture in terms of collectiveness, shyness, conscientiousness and seniority, and indicates that these distinctive socio-cultural features critically influence (a) the social network ties and relationships between employees within and across teams, (b) the resulting level of trust between employees, and (c) the ability to share and create knowledge effectively in the organisational socio-cultural environment. The study is limited to a Thai organisation, but can be generalised to other organisations that exhibit similar characteristics. It provides interesting insights into the socio-cultural factors affecting knowledge management adoption in a Thai organisation and a foundation to further the research on the validation of the theoretical model that emerged from this empirical study.