Exploring location determinants of Asia's unique beverage shops based on a hybrid MADM model
Sheng-Hau Lin, Chih-Chen Hsu, Taiyang Zhong, Xiwei He, Jia-Hsuan Li, Gwo-Hshiung Tzeng, Jing-Chzi Hsieh
| Year of publication: |
2021
|
|---|---|
| Authors: | Lin, Sheng-Hau ; Hsu, Chih-Chen ; Zhong, Taiyang ; He, Xiwei ; Li, Jia-Hsuan ; Tzeng, Gwo-hshiung ; Hsieh, Jing-Chzi |
| Published in: |
International journal of strategic property management. - Vilnius : Vilnius Gediminas Technical University, ISSN 1648-9179, ZDB-ID 2208547-6. - Vol. 25.2021, 4, p. 291-315
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| Subject: | Bubble Tea Shop (BTS) | location determinants | Decision-Making Trial and Evaluation Laboratory (DEMATEL) | Analytic Network Process based on DEMATEL (DANP) | Modified Vlse Kriterijumska Optimizacija I Kompromisno Resenje (modified VIKOR) | AHP-Verfahren | AHP approach | Betriebliche Standortwahl | Firm location choice | Konsumentenverhalten | Consumer behaviour | Asien | Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/ijspm.2021.14796 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013415348