Exploring location determinants of Asia's unique beverage shops based on a hybrid MADM model

Sheng-Hau Lin, Chih-Chen Hsu, Taiyang Zhong, Xiwei He, Jia-Hsuan Li, Gwo-Hshiung Tzeng, Jing-Chzi Hsieh

Year of publication:	2021
Authors:	Lin, Sheng-Hau ; Hsu, Chih-Chen ; Zhong, Taiyang ; He, Xiwei ; Li, Jia-Hsuan ; Tzeng, Gwo-hshiung ; Hsieh, Jing-Chzi
Subject:	Bubble Tea Shop (BTS) \| location determinants \| Decision-Making Trial and Evaluation Laboratory (DEMATEL) \| Analytic Network Process based on DEMATEL (DANP) \| Modified Vlse Kriterijumska Optimizacija I Kompromisno Resenje (modified VIKOR) \| AHP-Verfahren \| AHP approach \| Betriebliche Standortwahl \| Firm location choice \| Konsumentenverhalten \| Consumer behaviour \| Asien \| Asia

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.3846/ijspm.2021.14796 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013415348