Exploring managerial decisions in export strategy formulation: Austrian managers' cognitive maps
Gerhard Wührer
| Year of publication: |
2004
|
|---|---|
| Authors: | Wührer, Gerhard |
| Published in: |
Applying qualitative methods to marketing management research. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-1660-8. - 2004, p. 175-193
|
| Subject: | Strategisches Management | Strategic management | Entscheidung | Decision | Führungskräfte | Managers | Management | Kognition | Cognition | Österreich | Austria |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001923164