Exploring marketing strategies in architectural services : the case of the architecture firms in Portugal
Helena Nobre, Joana Faria
| Year of publication: |
2017
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|---|---|
| Authors: | Nobre, Helena ; Faria, Joana |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 12.2017, 3, p. 275-293
|
| Subject: | marketing architectural services | specialisation | customisation | customer-orientation | relationship management | architectural service firms | marketing programs | Portugal | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Architekturbüro | Architecture firm | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801158