Exploring Mediating and Moderating Influences on the Links among Cycle Time, Proficiency in Entry Timing, and New Product Profitability
| Year of publication: |
2008
|
|---|---|
| Authors: | Langerak, Fred ; Hultink, Erikjan ; Griffin, Abbie |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 25.2008, 4, p. 370-385
|