Exploring mobile service business opportunities from a customer-centric perspective
Minna Pura; Kristina Heinonen
| Year of publication: |
2008
|
|---|---|
| Authors: | Pura, Minna ; Heinonen, Kristina |
| Published in: |
Global mobile commerce : strategies, implementation, and case studies. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-59904-558-0. - 2008, p. 111-133
|
| Subject: | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003555651