Exploring multichannel design : strategy and consumer behaviour
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar
| Year of publication: |
2016
|
|---|---|
| Authors: | Shareef, Mahmud Akhter ; Dwivedi, Yogesh K. ; Kumar, Vinod |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 16.2016, 3, p. 235-263
|
| Subject: | Marketing channel | Channel preferences | Channel selection criteria | Consumer behaviour | Service output demand | Service output supplied | Multichannel behaviour | Online channel | Vertriebsweg | Distribution channel | Konsumentenverhalten | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934716X1463478977674 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011596987