Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
Year of publication: |
2024
|
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Authors: | Getnet, Hailu ; O'Cass, Aron ; Siahtiri, Vida ; Ahmadi, Hormoz |
Subject: | Ambidextrous leadership | Base of the pyramid | NPD | Problem-solving creativity | Role ambiguity | Kreativität | Creativity | Produktentwicklung | New product development | Arbeitsgruppe | Team | Innovationsmanagement | Innovation management | Organisationale Ambidextrie | Ambidextrous organization | Niedrigeinkommen | Low income | Geschäftsmodell | Business model |
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