Exploring perceived channel price, quality, and value as antecedents of channel choice and usage in multichannel shopping
Ui-Jeen Yu; Linda S. Niehm; Daniel W. Russell
| Year of publication: |
2011
|
|---|---|
| Authors: | Yu, Ui-jeen ; Niehm, Linda S. ; Russell, Daniel W. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 18.2011, 2, p. 79-102
|
| Subject: | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktqualität | Product quality | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009127269