Exploring the role of family communication and brand awareness in understanding the influence of child on purchase decisions : scale development and validation
Adya Sharma, Vandana Sonwaney
| Year of publication: |
2015
|
|---|---|
| Authors: | Sharma, Adya ; Sonwaney, Vandana |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 8.2015, 6, p. 748-766
|
| Subject: | influence of children | factor analysis | construct validity | discriminant validity | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Familie | Family | Faktorenanalyse | Factor analysis | Markenimage | Brand image | Kaufentscheidung | Purchase decision | Markenführung | Brand management | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011589973