Exploring service brand associations: a consumers' perspective in rising service economy
Jawaid Ahmed Qureshi, Shoaib M. Farooq Padela, Shahid Qureshi, Sana Baqai
| Year of publication: |
2021
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|---|---|
| Authors: | Qureshi, Jawaid Ahmed ; Padela, Shoaib M. Farooq ; Qureshi, Shahid ; Baqai, Sana |
| Published in: |
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada. - Madrid, ISSN 1133-3197, ZDB-ID 2508178-0. - Vol. 39.2021, 2, p. 45-61
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| Subject: | Service Brands | Brand Associations | Consumer Perspectives | Brand Equity | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012813958