Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Eunju Ko, Eunha Chun, Sangah Soong and Pekka Mattila
| Year of publication: |
2015
|
|---|---|
| Authors: | Ko, Eunju ; Chun, Eunha ; Soong, Sangah ; Mattila, Pekka |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 1, p. 37-48
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| Subject: | mood | retail therapy | semantic network analysis | SNS | Twitter | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Social Web | Social web | Produktentwicklung | New product development | Zufriedenheit | Satisfaction | Semantisches Web | Semantic web |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010519598