Exploring how social network ties moderate the relationship between consumer attitude and technology usage : empirical study of mobile banking users in Kenya
Lydiah Kiburu, Nathaniel Boso and Nancy Njiraini
| Year of publication: |
2023
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| Authors: | Kiburu, Lydiah ; Boso, Nathaniel ; Njiraini, Nancy |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 15.2023, 4, p. 321-345
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| Subject: | social network ties | technology usage | consumer attitude | mobile banking usage | Kenya | Kenia | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Mobilkommunikation | Mobile communications |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2023.134086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014435555