Exploring the adoption patterns of matrimonial apps : an analysis of user gratifications
Sowmya G, Debarun Chakraborty, Aruna Polisetty, Ravi Kumar Jain
| Year of publication: |
2024
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|---|---|
| Authors: | Sowmya G ; Chakraborty, Debarun ; Polisetty, Aruna ; Jain, Ravi Kumar |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103731, p. 1-19
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| Subject: | Longitudinal study | Matrimonial apps | Purchase motivation | Technology adoption | Use and gratification theory | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103731 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084948