Exploring the alignment between service strategy and service innovation

Howard W. Lightfoot; Heiko Gebauer

Year of publication:	2011
Authors:	Lightfoot, Howard ; Gebauer, Heiko
Published in:	Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 22.2011, 5, p. 664-683
Subject:	Dienstleistungsmanagement \| Service management \| Dienstleistung \| Services \| Innovation \| Leistungsbündel \| Bundling strategy \| Investitionsgüterindustrie \| Capital goods industry \| Westeuropa \| Western Europe

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