Exploring the antecedents of marketing-operations interface quality and competitive aggressiveness
Sumi Jha and Som Sekhar Bhattacharyya
| Year of publication: |
2018
|
|---|---|
| Authors: | Jha, Sumi ; Bhattacharyya, Som Sekhar |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 11.2018, 2, p. 218-232
|
| Subject: | EOE | enacting organisational environment | management support | HRDM | human resource management development | MOIQ | marketing operations interface quality | competitive aggressiveness | Personalmanagement | Human Resource Management | Produktqualität | Product quality | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011860752