Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension

Shana Axcell and Debbie Ellis

Year of publication:	2023
Authors:	Axcell, Shana ; Ellis, Debbie
Subject:	Emerging markets \| Consumer behaviour \| Digitalisation \| Privacy \| Generation Z \| Branded mobile applications \| Generation theory \| Mobile apps \| Mobile marketing \| Smartphones and UTAUT \| UTAUT2 \| Konsumentenverhalten \| Mobile Anwendung \| Mobile application \| Schwellenländer \| Emerging economies \| Mobiltelefon \| Mobile phone \| Mobilkommunikation \| Mobile communications \| Mobile Marketing \| Markenführung \| Brand management \| Online-Marketing \| Internet marketing

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