Exploring the barriers and motivators of value co-creation through a theoretical lens of service-dominant logic
Mian M. Ajmal, Amin Jan, Mehmood Khan, Matloub Hussain and Anas A. Salameh
| Year of publication: |
2024
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|---|---|
| Authors: | Ajmal, Mian M. ; Jan, Amin ; Khan, Mehmood ; Hussain, Matloub ; Salameh, Anas Abdelsatar Mohammad |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 6, p. 1174-1191
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| Subject: | Axioms of value co-creation | Barriers | Motivators | Service-dominant logic | Value co-creation | Service-Dominant Logic | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-08-2021-0366 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015081124