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Exploring the boundaries of rhetoric
Bonet, Eduard, (2014)
Persuasive brand management : How managers can influence brand meaning when they are losing control over it
Iglesias, Oriol, (2012)
Project specification: creativity and rhetoric in scientific research
Nadal-Burgues, Nuria, (2014)
Narratives : the rhetoric of intentional action
Bonet, Eduard, (2019)
Prosperity over time and across generations : the role of values and virtues in family businesses
Parada, Maria Jose, (2019)
Rhetoric in management and in management research
Bonet, Eduard, (2010)