Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Year of publication: |
2022
|
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Authors: | Miocevic, Dario ; Brecic, Ruzica ; Zdravkovic, Srdan |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 5, p. 718-730
|
Subject: | Brand value signalling | Food products | Global brands | Local brands | Local identity | Social identity theory | Social ties | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Lebensmittel | Food |
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