Exploring the consumption of charity-linked products
| Year of publication: |
2008
|
|---|---|
| Authors: | Proença, João ; Pereira, Inês |
| Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 5.2008, 1, p. 53-69
|
| Publisher: |
Springer |
| Subject: | Cause-related marketing | Charity-linked products | Social marketing | Nonprofit organizations | Consumer behavior |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008552358