Exploring the drivers of brand loyalty in a digitized world
Toobah Sharif Khattak, Usamah Iyyaz Billah
| Year of publication: |
2023
|
|---|---|
| Authors: | Khattak, Toobah Sharif ; Billah, Usamah Iyyaz |
| Published in: |
The Lahore journal of business. - Lahore : [Verlag nicht ermittelbar], ISSN 2791-3139, ZDB-ID 2798394-8. - Vol. 10.2022, 2, p. 109-140
|
| Subject: | Customer engagement | brand loyalty | online banking | digitization | uses and gratifications theory | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Digitalisierung | Digitization | Electronic Banking | Electronic banking | Social Web | Social web | Online-Marketing | Internet marketing | Markenimage | Brand image |