Exploring the drivers of e-commerce through the application of structural equation modeling
Year of publication: |
2013
|
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Authors: | Castro, Andre F. G. ; Meneses, Raquel F. Ch. ; Moreira, Maria R. A. |
Published in: |
Exploring services science : 4th international conference, IESS 2013, Porto, Portugal, February 7 - 8, 2013 ; proceedings. - Heidelberg [u.a.] : Springer, ISBN 3-642-36355-5. - 2013, p. 299-305
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Subject: | Electronic Commerce | E-commerce | Strukturgleichungsmodell | Structural equation model | Online-Handel | Online retailing |
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