Exploring the dynamics of antecedents to consumer–brand identification with a new brand
| Year of publication: |
2013
|
|---|---|
| Authors: | Lam, Son K. ; Ahearne, Michael ; Mullins, Ryan ; Hayati, Babak ; Schillewaert, Niels |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 2, p. 234-252
|