Exploring the dynamics of firm growth: the interplay of decision-making logic

Purpose This paper investigates how various emergent theoretical perspectives in entrepreneurship research, representing diverse decision-making logics, influence firm growth and evolution. It explores the interaction among decision-making logics, including experimentation, affordable loss, flexibility and pre-commitment as components of effectuation, alongside causation and bricolage and their synergistic effects on firm growth. Design/methodology/approach This study uses a multi-phase, discovery-oriented approach. Initially, insights from existing literature on decision-making logic were combined with in-depth interviews with 10 Iranian entrepreneurs within the food sector. This phase used alternative template research to evaluate the principles of effectuation, causation and bricolage within case study data depicting firm growth. Subsequently, a self-administered survey was developed based on these insights and distributed to 205 entrepreneurs in Iran. The survey data was analysed using fuzzy-set qualitative comparative analysis (fsQCA) to identify key factors and pathways influencing firm growth. Findings Using a discovery-oriented approach, this study formulates a comprehensive framework detailing decision-making logics that influence firm growth. Through fsQCA, 12 distinct paths are identified, highlighting the complex interplay of causation, effectuation and bricolage in high-growth firms within the food sector. Research limitations/implications This study has limitations. FsQCA identifies only logically sufficient combinations, suggesting potential for exploring alternative pathways in future research. Given COVID-19’s impact on the food sector, examining decision-making logic across diverse contexts and industries is advisable. Additionally, exploring how bricolage, causation and effectuation affect outcomes like new product development and innovation is essential in a growth-focused context. It is also important to consider environmental and organizational factors influencing growth. Originality/value This paper pioneers the examination of emerging theoretical paradigms in entrepreneurship and their impact on firm growth. It identifies critical configurations of causation, effectuation and bricolage, providing actionable insights for navigating dynamic business environments.