Exploring the Effect of Mobile Banking Services Provided by Banks on Customer Satisfaction

Introduction of new technology usually leads to innovation in industry. Regardless of the sector, new technology is almost always adopted to make tasks easier and more efficient and it applies to the financial sector of India as well. Advancements such as credit cards and ATMs and Internet banking have fundamentally changed the way people used to do banking. The past few years have seen some major innovations in the sector, leading to a shift in the way people interact with the financial system of the country. Entry of Mobile banking services have enabled customers to virtually do banking from anywhere at any time, even while they are mobile. The present study explores the effect of Mobile Banking Services on Customer Satisfaction