Exploring the factors affecting content dissemination through WeChat official accounts : a heuristic-systematic model perspective
Bo Yang, Yue Hu, Xusen Cheng, Ying Bao, Wenjing Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Yang, Bo ; Hu, Yue ; Cheng, Xusen ; Bao, Ying ; Chen, Wenjing |
| Subject: | Content analysis | Dissemination | Heuristic-systematic model | Official accounts | WeChat |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09559-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014418189