Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans
M.G. Saravanaraj, Sruthi Pillai
| Year of publication: |
2018
|
|---|---|
| Authors: | Saravanaraj, M. G. ; Pillai, Sruthi |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 14.2018, 2, p. 275-283
|
| Subject: | media | message effectiveness | order | attitude | perception | Bangalore | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954116