Exploring the impact of brand equity and customer satisfaction on customer loyalty

Gurjeet Kaur & Ms. Neetu Mahajan

Year of publication:	2011
Authors:	Kaur, Gurjeet ; Mahajan, Neetu
Published in:	Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 10.2011, 2, p. 27-47
Subject:	Brand Equity \| Customer Satisfaction \| Customer Loyalty \| Banking Sector \| Kundenzufriedenheit \| Customer satisfaction \| Markenimage \| Brand image \| Beziehungsmarketing \| Relationship marketing \| Bank \| Konsumentenverhalten \| Consumer behaviour \| Dienstleistungsqualität \| Service quality \| Markenführung \| Brand management \| Kundenbindung \| Customer retention

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