Exploring the impact of shopper ethnicity through the path-to-purchase framework
Robert Paul Jones, Kerri M. Camp, Rodney C. Runyan
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Jones, Robert Paul ; Camp, Kerri M. ; Runyan, Rodney C. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 152-162
|
| Subject: | Shopper | Ethnicity | Purchase | Motivation | Subjective norms | Role | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Online-Handel | Online retailing | Soziale Norm | Social norm |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929929