Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns
Year of publication: |
January 2019
|
---|---|
Authors: | Sung, Jin Kyung ; Park, Jimi ; Yoo, Shijin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 94.2019, p. 56-64
|
Subject: | Risk | Strategic emphasis | Advertising budget | Resource allocation | Time-series analysis | Werbung | Advertising |
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