Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment : the moderating role of technology reflectiveness
Emma Welch, David Gligor and Sıddık Bozkurt
| Year of publication: |
2024
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|---|---|
| Authors: | Welch, Emma ; Gligor, David ; Bozkurt, Sıddık |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 3, p. 397-409
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| Subject: | Brand attachment | Co-production | Perceived social media agility | Technology reflectiveness | Value co-creation | Value-in-use | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-12-2022-4275 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015164678