Exploring the influence of environmental, utilitarian, and hedonic factors on consumers' intention to purchase and recommend handicraft products
Arunava Dalal, Subhajit Bhattacharya and Subrata Chattopadhyay
| Year of publication: |
2025
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|---|---|
| Authors: | Dalal, Arunava ; Bhattacharya, Subhajit ; Chattopadhyay, Subrata |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 35.2025, 1, p. 1-23
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| Subject: | attitude towards handicrafts | environmental consciousness | Handicraft consumption | intention to recommend | purchase intention | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Verbrauchereinstellung | Consumer attitudes | Kaufentscheidung | Purchase decision | Kunsthandwerk | Decorative arts | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2024.2443892 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015188760