Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs
Lukas Wolf, Lisa-Marie Klopfer, Martina Steul-Fischer, Maximilian Reinsperger
| Year of publication: |
2024
|
|---|---|
| Authors: | Wolf, Lukas ; Klopfer, Lisa-Marie ; Steul-Fischer, Martina ; Reinsperger, Maximilian |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 6, p. 3082-3099
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| Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2397 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117032