Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Rajat Roy, Fazlul K. Rabbanee and Piyush Sharma (School of Marketing, Curtin University, Perth, Australia)
| Year of publication: |
2016
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|---|---|
| Authors: | Roy, Rajat ; Rabbanee, Fazlul K. ; Sharma, Piyush |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 5/6, p. 816-837
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| Subject: | Pricing | Psychology | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2014-0609 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529671