Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Merve Coskun and Sebnem Burnaz
| Year of publication: |
March-April 2016
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|---|---|
| Authors: | Coskun, Merve ; Burnaz, Sebnem |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 28.2016, 2, p. 106-120
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| Subject: | Brand name | country of origin | country of manufacture | country of brand | conjoint analysis | foreign-name branding | female consumers | leather shoe | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2015.1135677 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459999