Exploring the mediating effect of team orientation on the relationship between market orientation and performance of Nigerian banks
Innocent Otache, Aliyu Mohammed Kudu & Timothy Onechojon Usman
| Year of publication: |
2022
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|---|---|
| Authors: | Otache, Innocent ; Kudu, Aliyu Mohammed ; Usman, Timothy Onechojon |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 17.2022, 2, p. 129-155
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| Subject: | Bank performance | Market orientation | Marketing concept | MO-performance relationship | Nigerian banks | Team orientation | Teamwork | Arbeitsgruppe | Team | Bank | Marketingmanagement | Marketing management | Nigeria | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.31920/1750-4562/2022/v17n2a6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325742