Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing
David Glen Mick; Thomas S. Batemen; Richard J. Lutz
| Year of publication: |
2009
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|---|---|
| Authors: | Mick, David Glen ; Batemen, Thomas S. ; Lutz, Richard J. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 29.2009, 2, p. 98-118
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| Subject: | Marketingmanagement | Marketing management | Führungskräfte | Managers | Soziale Werte | Social values | Ethik | Ethics | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003861821