Exploring the potential of travel reviews : implications for strategy formulation and implementation
Antonella Capriello
| Year of publication: |
2012
|
|---|---|
| Authors: | Capriello, Antonella |
| Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 321-337
|
| Subject: | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009616269