Exploring the practical effects of country of origin, animosity, and price-quality issues: two case studies of Taiwan and Acer in China
Lyn S. Amine, Mike C. H. Chao and Mark J. Arnold
| Year of publication: |
2006
|
|---|---|
| Authors: | Amine, Lyn S. ; Chao, Mike Chen-Ho ; Arnold, Mark J. |
| Published in: |
International marketing ; Vol. I. - London [u.a.] : SAGE. - 2006, p. 209-240
|
| Subject: | China | Taiwan | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003410668