Exploring the predictive ability of LIKES of posts on the Facebook pages of four major city DMOs in Austria
Ulrich Gunter, Irem Önder, Stefan Gindl
| Year of publication: |
2019
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|---|---|
| Authors: | Gunter, Ulrich ; Neuhofer, Irem Onder ; Gindl, Stefan |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage Publishing, ISSN 2044-0375, ZDB-ID 2026139-1. - Vol. 25.2019, 3, p. 375-401
|
| Subject: | ADL | big data | Facebook LIKES | Google Trends | MIDAS | tourism demand forecasting | Social Web | Social web | Österreich | Austria | Prognoseverfahren | Forecasting model | Tourismus | Tourism | Big Data | Big data | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1354816618793765 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012182011