Exploring the reduction of consumer racial discrimination in brand campaigns
Simone Thomas, Pieter Steenkamp und Holger J. Schmidt
| Year of publication: |
2025
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|---|---|
| Authors: | Thomas, Simone ; Steenkamp, Pieter ; Schmidt, Holger |
| Published in: |
Forum Markenforschung 2023 : Tagungsband der Konferenz DERMARKENTAG. - Wiesbaden : Springer Gabler, ISBN 978-3-658-46109-6. - 2025, p. 73-84
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| Subject: | Branding | Consumer discrimination | Marketing campaigns | Prejudice reduction | Racism | Ethnische Diskriminierung | Ethnic discrimination | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Diskriminierung | Discrimination | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-46109-6_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191889