Exploring the relationship between CRM tools, AI, and big data : a systematic review
Mariana Carapêto Tavares, Inês de Jesus Anastácio, Alexandra Leandro, Lara Mendes Bacalhau, Bruno Barbosa Sousa
| Year of publication: |
2024
|
|---|---|
| Authors: | Tavares, Mariana Carapêto ; Anastácio, Inês de Jesus ; Leandro, Alexandra ; Bacalhau, Lara Mendes ; Sousa, Bruno |
| Published in: |
AI-driven marketing research and data analytics. - Hershey, PA : IGI Global, ISBN 979-8-3693-2165-2. - 2024, p. 182-196
|
| Subject: | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Big Data | Big data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2165-2.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014558920