Exploring the relationship between marketing and operations : neural network analysis of marketing decision impacts on delivery performance
Alex Marques; Daniel Pacheco Lacerda; Luís Felipe Riehs Camargo; Rafael Teixeira
| Year of publication: |
2014
|
|---|---|
| Authors: | Marques, Alex ; Lacerda, Daniel Pacheco ; Camargo, Luís Felipe Riehs ; Teixeira, Rafael |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 153.2014, p. 178-190
|
| Subject: | Marketing | Operations | Performance | Relationships between marketing and operations | Delivery | Marketingmanagement | Marketing management | Neuronale Netze | Neural networks | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385241