Exploring the relationship between marketing and supply chain management: introduction to the special issue
| Year of publication: |
2010
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|---|---|
| Authors: | Esper, Terry L. ; Ellinger, Alexander E. ; Stank, Theodore P. ; Flint, Daniel J. ; Moon, Mark |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 1, p. 1-5
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