Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Marina E. Johnson and Ross A. Malaga
| Year of publication: |
2024
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|---|---|
| Authors: | Johnson, Marina Evrim ; Malaga, Ross A. |
| Published in: |
Journal of business analytics. - London : Taylor & Francis Group, ISSN 2573-2358, ZDB-ID 2907637-7. - Vol. 7.2024, 2, p. 120-135
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| Subject: | artificial intelligence | digital marketing | e-commerce analytics | video marketing | video rankings | YouTube marketing | Online-Marketing | Internet marketing | Künstliche Intelligenz | Artificial intelligence | Electronic Commerce | E-commerce | Bespielte Medien | Pre-recorded media | Marketing | Social Web | Social web | Ranking-Verfahren | Ranking method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/2573234X.2023.2292536 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511609